The Evolution from Traditional to Virtual Production:
In the evolution of content creation, virtual production has emerged as a revolutionary alternative to traditional methods. Formerly, productions were limited to costly on-location shoots or built in elaborate and costly studios. Then, a few years ago, virtual production arrived and now there’s a more cost-effective alternative option that allows for actual control of the production environment with the unprecedented benefit of flexibility, allowing for the inevitable last-minute changes.
Large Capabilities of Virtual Studio Sets:
A virtual production studio is a dynamic television studio equipped to manipulate backgrounds in real time using digital graphics. This means that the virtual set can be programmed to change the background setting using digital graphics accordingly to match the show’s requirement as and when needed.
Technical Advancements:
Technically speaking, a virtual studio is a television studio has the means to allows the interaction of people or other objects that are combined with computer-generated environments concurrently in real time. One unique feature of the virtual studio set is the option to use the camera to move in the 3D virtual space, which means that the virtual scene can adapt to camera settings for functions like zooming, angle, pan and so on. Compare to normal studio settings, virtual studio set does not require any post-production as the virtual background can be easily programmed and edited by graphic artist and programmers specializing in 3D graphic design.
Cinematic Quality with Reduced Time and Costs:
Virtual Production also makes better cinematic content available to all - mixing virtual and real worlds. It uses tools like LED walls, augmented reality and special software like Unreal Engine to create scenes that look stunningly real but are actually virtually designed. Filmmakers see what they're filming in real time and can create special effects in the moment without having to add them later.
Virtual production available at Brand Star Studios represents a paradigm shift in filmmaking, offering powerful creative control, cost efficiency, and accessibility.
